Last Week William Read About PROGRAM, a Once-A-Month Flea Control

Multiple Choice

Last week William read about PROGRAM, a once-a-month flea control tablet for dogs. He wonders if he could give his German shepherd one each month and if it would eliminate the flea problem his dog has had each summer. He called his veterinarian to ask him his opinion of PROGRAM, and he looked for information in the dog magazines his friend has. William is most likely in the _____ stage of the new-product adoption process.

A) awareness
B) interest
C) feedback
D) adoption
E) confirmation