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    Exam 6: Market Segmentation Targeting and Positioning
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    Unlike Market Potentials and Sales Potentials, Which Are Estimates Based
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Unlike Market Potentials and Sales Potentials, Which Are Estimates Based

Question 101

Question 101

True/False

Unlike market potentials and sales potentials, which are estimates based on general facts and market assumptions, sales forecasts are based on a specific product's marketing plan.

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