Multiple Choice
Which of the following statements does NOT describe one of the benefits gained through the use of market segmentation?
A) Products may be designed that really match market demands.
B) Advertising may be channeled to its potentially most profitable markets.
C) Companies can maximize economies of scale in production and advertising.
D) Firms can make more effective use of their marketing resources.
E) Medium-sized firms can achieve a rapid growth rate.
Correct Answer:
Verified
Correct Answer:
Verified
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