Multiple Choice
Frito-Lay produces Baked Lay's potato chips for the weight-conscious, Fritos for those who prefer corn chips to potato chips, Doritos for those who like tortillas, and Cheetos for those who like a cheesy taste and don't worry about calories. Frito-Lay uses:
A) market segmentation.
B) market aggregation.
C) diversification.
D) market development.
E) product development.
Correct Answer:
Verified
Correct Answer:
Verified
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