Personality Is Not an Ideal Basis for Segmentation Because

Multiple Choice

Personality is not an ideal basis for segmentation because:

A) consumers seldom make purchases based on their personalities.
B) it is difficult to measure personality accurately.
C) there are over 200 different recognized personality types and developing a marketing mix for each is expensive.
D) social class segmentation is much easier and reveals the same information.
E) personalities are the result of demography.