There Are Over 160 Magazines on the Market Aimed at Children

Multiple Choice

There are over 160 magazines on the market aimed at children between the ages of 8 and 13. How can a new magazine differentiate itself?

A) by giving away copies of its magazines in school classrooms
B) by using a differentiated marketing mix
C) by dividing the whole market into several homogeneous subsegments
D) by developing and promoting a unique focus that is not currently being offered
E) by not advertising at all, but relying on word of mouth