Multiple Choice
Kraft manufactures Kool-Aid drink mix for children, Country Time drink mix for adults, and Tang for baby boomers who drank it as a child. This variety of products all satisfying the same thirst need indicates that Kraft uses:
A) market segmentation.
B) market aggregation.
C) diversification.
D) market development.
E) product development.
Correct Answer:
Verified
Correct Answer:
Verified
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