Multiple Choice
At one time Kraft was on the verge of discontinuing Cheez Whiz because its sales were so low. Then Kraft determined it could launch a new ad campaign showing Cheez Whiz as a fast, convenient microwavable cheese sauce. This ________strategy made Cheez Whiz a strong product within the Kraft product line.
A) market development
B) product diversification
C) target market divestment
D) repositioning
E) market aggregation
Correct Answer:
Verified
Correct Answer:
Verified
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