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Shawn Walters Operates a Kennel Behind His Home

Question 10

Multiple Choice

Shawn Walters operates a kennel behind his home. He charges $7 per day for any dog he boards and advertises weekly in the local newspaper. He believes all any boarded animal needs is dry food once a day and an adequate water supply. He most likely uses a ________strategy.


A) product differentiation
B) multiple segmentation
C) target marketing
D) market development
E) market aggregation

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