According to the Obtainability Criterion for Effective Segmentation Described in Your

Multiple Choice

According to the obtainability criterion for effective segmentation described in your textbook, which of the following represents the most viable market segment for a new fat-free milkshake mix?

A) consumers who gorge on ice cream in private
B) consumers who like to eat frozen desserts
C) consumers who like late-night snacks
D) consumers with an annual income greater than $18,000
E) consumers who are overweight by more than 10 pounds