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    Exam 6: Market Segmentation Targeting and Positioning
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    Tower, Musicland, Wherehouse Entertainment, and Music Plus Target Urban Adolescents
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Tower, Musicland, Wherehouse Entertainment, and Music Plus Target Urban Adolescents

Question 76

Question 76

Multiple Choice

Tower, Musicland, Wherehouse Entertainment, and Music Plus target urban adolescents and postadolescents. They all use________ segmentation.


A) demographic
B) behavioral
C) psychographic
D) geographic
E) psychological

Correct Answer:

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