Essay
A company recently decided to change its long-standing advertising campaign. Two alternative advertisements were developed and tested, with the one producing the highest DAR score being used. Sales were extremely disappointing in response to this new campaign. So it was replaced with the other alternative that produced lower DAR scores. Sales improved dramatically. Why might the ad that produced superior recall scores yielded inferior sales results?
Correct Answer:
Verified
As discussed in the chapter and illustra...View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q4: The amount of elaboration is represented by
Q5: Which number would consumers be most likely
Q6: Memory and what is remembered about a
Q7: Relating a stimulus to other people and
Q8: The mental repetition of information is known
Q10: Stimuli that are distinctive or unique are
Q11: The packaging for Energizer batteries features the
Q12: There are two basic types of recall
Q13: Reminders in the form of retrieval cues
Q14: According to an associative network view of