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  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 12: Shaping Consumers Opinions
  5. Question
    According to the Loss Aversion Principle, Gain-Framed Messages Should Be
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According to the Loss Aversion Principle, Gain-Framed Messages Should Be

Question 33

Question 33

True/False

According to the loss aversion principle, gain-framed messages should be more effective than loss-framed messages.

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