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    Consumer Behavior
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    Exam 12: Shaping Consumers Opinions
  5. Question
    In Order to Increase the Number of Subscriptions Sold, Magazines
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In Order to Increase the Number of Subscriptions Sold, Magazines

Question 32

Question 32

True/False

In order to increase the number of subscriptions sold, magazines should frame the cost of the subscription on a per-issue price versus a per-year price.

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