The Power of Association to Shape Consumers' Opinions Is Invaluable

Multiple Choice

The power of association to shape consumers' opinions is invaluable to the marketing of products because:

A) it works without requiring consumers to undertake extensive thinking during processing.
B) it frees companies from the constraints imposed by how well the product actually performs.
C) it is more effective than approaches that rely on central processing.
D) A and B
E) A, B, and C