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The Danger of Overexposure Means That

Question 8

Multiple Choice

The danger of overexposure means that:


A) ads can lose their ability to attract attention if they are seen too often.
B) the tedium of seeing the same ad repeatedly can cause consumers to become critical and argumentative during ad processing.
C) advertisers should consider using ads that differ in their executions.
D) A and B
E) A, B, and C

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