Grabbing Consumers' Attention Is One of the Most Formidable Challenges

Multiple Choice

Grabbing consumers' attention is one of the most formidable challenges facing business today because:

A) of the tremendous number of companies, products, and messages trying to gain their attention.
B) consumers have to be selective in what receives their attention due to limitations in their cognitive resources.
C) consumers have far more important things in their lives to be contemplating than the multitude of ordinary, low-involvement products that they buy and use with little thought.
D) A and C
E) A, B, and C