True/False
If reference groups have a weak influence on consumers' product category choices, then these groups automatically have a weak influence on consumers' brand choices.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q39: Primary reference groups usually exert the greatest
Q40: A _ involves the introduction of an
Q41: Personal influence in the form of opinion
Q42: The first consumer group to adopt products
Q43: _ occurs when an individual actually changes
Q45: Vertical coordination reduces the rate of diffusion.
Q46: Informational influence occurs when consumers are skillful
Q47: Which of the following does not affect
Q48: Word-of-mouth communication is the informal transmission of
Q49: Disassociative groups exist when an individual wishes