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    Consumer Behavior
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    Exam 10: Group and Personal Influence
  5. Question
    Word-Of-Mouth Communication Is the Informal Transmission of Ideas, Opinions, and Information
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Word-Of-Mouth Communication Is the Informal Transmission of Ideas, Opinions, and Information

Question 48

Question 48

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Word-of-mouth communication is the informal transmission of ideas, opinions, and information between two people.

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