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    Consumer Behavior
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    Exam 8: Consumer Beliefs, Feelings, Attitudes, and Intentions
  5. Question
    Research Indicates That One Danger of Using Partially Comparative Pricing
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Research Indicates That One Danger of Using Partially Comparative Pricing

Question 53

Question 53

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Research indicates that one danger of using partially comparative pricing is that it may make the retailer seem more expensive than its competitor for noncomparatively priced products.

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