Assume You Have Used the Fishbein Multiattribute Model for Analyzing

Multiple Choice

Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results:

-Which brand has the highest attitude score?

A) Brand A
B) Brand B
C) Brand C
D) All brands have equal scores.
E) Can't tell without more information.