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    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 8: Consumer Beliefs, Feelings, Attitudes, and Intentions
  5. Question
    In the Ideal-Point Multiattribute Attitude Model, Consumers Indicate Where They
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In the Ideal-Point Multiattribute Attitude Model, Consumers Indicate Where They

Question 77

Question 77

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In the ideal-point multiattribute attitude model, consumers indicate where they believe product is located on scales representing various degrees or levels of salient attributes.

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