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Consider the Following Results Based on an Ideal-Point Multiattribute Attitude

Question 81

Multiple Choice

Consider the following results based on an ideal-point multiattribute attitude model for a single brand:
Consider the following results based on an ideal-point multiattribute attitude model for a single brand: What is the total multiattribute score for this brand based on the ideal-point model? A) 5 B) 11 C) 30 D) 33 E) 55 What is the total multiattribute score for this brand based on the ideal-point model?


A) 5
B) 11
C) 30
D) 33
E) 55

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