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Assume You Have Used the Fishbein Multiattribute Model for Analyzing

Question 104

Multiple Choice

Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results:
Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results: -The results indicate that high calories are viewed as: A) an unimportant attribute. B) an undesirable attribute. C) a desirable attribute. D) a nonsalient attribute. E) None of the above.
-The results indicate that high calories are viewed as:


A) an unimportant attribute.
B) an undesirable attribute.
C) a desirable attribute.
D) a nonsalient attribute.
E) None of the above.

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