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Assume You Have Used the Fishbein Multiattribute Model for Analyzing

Question 62

Multiple Choice

Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results:
Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results: -Which brand performs the best on the price attribute? A) Brand A B) Brand B C) Brand C D) All brands perform equally. E) Can't tell without more information.
-Which brand performs the best on the price attribute?


A) Brand A
B) Brand B
C) Brand C
D) All brands perform equally.
E) Can't tell without more information.

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