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Assume You Have Used the Fishbein Multiattribute Model for Analyzing

Question 59

Multiple Choice

Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results:
Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results: -Which attribute detracts the most from attitude toward brand A? A) Price B) Taste C) Calories D) Carbonation E) Can't tell without more information.
-Which attribute detracts the most from attitude toward brand A?


A) Price
B) Taste
C) Calories
D) Carbonation
E) Can't tell without more information.

Correct Answer:

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