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A Company's Success in Achieving the Positioning It Seeks for Its

Question 76

Multiple Choice

A company's success in achieving the positioning it seeks for its product is reflected by:


A) top-of-the-mind awareness.
B) the number of brand associations.
C) the difference between the product's actual image and the desired image.
D) the absence of knowledge gaps.
E) None of the above.

Correct Answer:

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