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    Consumer Behavior
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    Exam 7: Consumer Motivation
  5. Question
    Misperception Refers To
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Misperception Refers To

Question 159

Question 159

Multiple Choice

Misperception refers to:


A) inaccurate knowledge.
B) knowledge gaps.
C) complete knowledge.
D) consumption knowledge.
E) None of the above.

Correct Answer:

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