Which Type of Usage Expansion Advertising Is Most Effective

Multiple Choice

Which type of usage expansion advertising is most effective?

A) Advertising that links the product to a new usage situation.
B) Advertising that compares the product to another product that is typically consumed in the new usage situation.
C) Advertising that compares the product's consumption in the new situation to its consumption in another usage situation commonly associated with the product.
D) All of these types of usage expansion advertising are equally effective.