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In a Classic Study Illustrating How Expectation May Color the Interpretation

Question 78

Multiple Choice

In a classic study illustrating how expectation may color the interpretation of the consumption experience, when the consumed brands were ____, consumers ____ differentiate between the brands. But when the consumed brands were ____, consumers ____ differentiate between the brands.


A) labeled; did; unlabeled; did not
B) labeled; did not; unlabeled; did
C) expensive; did not; inexpensive; did
D) expensive; did; inexpensive; did not
E) None of the above.

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