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    Exam 6: Post-Purchase Processes: Consumption and Post-Consumption Evaluations
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    The Net Promoter Index Is Calculated by Taking the Difference
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The Net Promoter Index Is Calculated by Taking the Difference

Question 27

Question 27

Multiple Choice

The net promoter index is calculated by taking the difference between the proportion of a company's customers labeled as:


A) satisfied and dissatisfied
B) promoters and detractors
C) lions and mice
D) supporters and resistors
E) None of the above.

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