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    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 6: Post-Purchase Processes: Consumption and Post-Consumption Evaluations
  5. Question
    When a Product's Performance Exceeds Consumers' Expectations, Then ____ Is
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When a Product's Performance Exceeds Consumers' Expectations, Then ____ Is

Question 9

Question 9

Multiple Choice

When a product's performance exceeds consumers' expectations, then ____ is said to occur.


A) Confirmation
B) Rejection
C) Negative disconfirmation
D) Positive disconfirmation
E) None of the above.

Correct Answer:

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