True/False
Positive disconfirmation exists when the product provides more than expected.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q7: Punishment occurs when:<br>A) consumers enjoy buying products<br>B)
Q8: User and nonuser are terms used to
Q9: When a product's performance exceeds consumers' expectations,
Q10: Usage expansion advertising attempts to persuade consumers
Q11: Businesses sometimes try to encourage consumption by
Q13: Which of the following may affect the
Q14: Surprisingly, consumers' product satisfaction has little influence
Q15: Suppose parents wants to decrease the amount
Q16: Beyond understanding the post-consumption evaluations of their
Q17: It is usually more expensive to retain