Multiple Choice
According to Chapter 5, in the choice process involving retailers, consideration of ____ usually precedes ____.
A) which type of store; which specific retailer to patronize
B) which specific retailer to patronize; type of retailer concept
C) which type of store; type of retail concept
D) type of retail concept; which specific retailer to patronize
E) type of retail concept; which type of store
Correct Answer:
Verified
Correct Answer:
Verified
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