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    Consumer Behavior
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    Exam 5: Purchase
  5. Question
    Store Location Is an Important Determinant of Retailer Success or Failure
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Store Location Is an Important Determinant of Retailer Success or Failure

Question 57

Question 57

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Store location is an important determinant of retailer success or failure. What are the mental components of store location?

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Many consumers view location in terms of...

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