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  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
  5. Question
    The "Got Milk?" Campaign Hopes to Encourage Consumers to Drink More Milk. This
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The "Got Milk?" Campaign Hopes to Encourage Consumers to Drink More Milk. This

Question 45

Question 45

True/False

The "got milk?"
campaign hopes to encourage consumers to drink more milk. This campaign is attempting to elicit selective need recognition.

Correct Answer:

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