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    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
  5. Question
    Brand Extensions Are One Way Companies Use Piecemeal Processing to Their
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Brand Extensions Are One Way Companies Use Piecemeal Processing to Their

Question 23

Question 23

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Brand extensions are one way companies use piecemeal processing to their advantage.

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Q24: Which of the following could not cause

Q25: Product innovations can cause need recognition.

Q26: Simply reminding consumers of their needs is

Q27: Consumer search is affected by many factors,

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