Multiple Choice
Suppose an orange grower association sponsored an advertising campaign that emphasized nutritional advantages of regularly consuming some form of orange juice. This campaign is attempting to elicit ____ need recognition by changing consumers' ____ states.
A) selective; actual
B) selective; desired
C) generic; actual
D) generic; desired
E) None of the above.
Correct Answer:
Verified
Correct Answer:
Verified
Q23: Brand extensions are one way companies use
Q24: Which of the following could not cause
Q25: Product innovations can cause need recognition.
Q26: Simply reminding consumers of their needs is
Q27: Consumer search is affected by many factors,
Q29: Under compensatory evaluation strategies, a product's weakness
Q30: Under this evaluation strategy, the consumer simply
Q31: Internal search involves the retrieval of knowledge
Q32: Educating consumers about unrecognized problems is one
Q33: When recognition at the point-of-purchase determines the