Multiple Choice
Consumers are most likely to rely on internal search when:
A) they are first time buyers
B) a long time has passed since the last time a purchase decision in the product category was made
C) they are satisfied with the results of previous buying activities
D) B and C
E) A, B, and C
Correct Answer:

Verified
Correct Answer:
Verified
Q51: Consumers' external search sets are synonymous with
Q52: Ongoing search involves:<br>A) acquisition of information on
Q53: Product evaluations constructed through a categorization process
Q54: A considerable amount of research indicates that
Q55: A lexicographic strategy is one example of
Q57: As a rule of thumb, a company
Q58: The primary motivation behind pre-purchase search is
Q59: Search can be defined as the motivated
Q60: A company seeking to create demand for
Q61: When evaluating choice alternatives, consumers may:<br>A) rely