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    Consumer Behavior
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    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
  5. Question
    When Evaluating Choice Alternatives, Consumers May
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When Evaluating Choice Alternatives, Consumers May

Question 61

Question 61

Multiple Choice

When evaluating choice alternatives, consumers may:


A) rely on pre-existing evaluations.
B) construct a new evaluation using a categorization process.
C) construct a new evaluation using a piecemeal process.
D) B and C
E) A, B, and C

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