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  3. Study Set
    Consumer Behavior
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    Exam 2: Creating Marketing Strategies for Customer-Centric Organizations
  5. Question
    Marketing Strategy Involves the Allocation of Resources to Develop and Sell
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Marketing Strategy Involves the Allocation of Resources to Develop and Sell

Question 10

Question 10

True/False

Marketing strategy involves the allocation of resources to develop and sell products or services that consumers will perceive to provide more value than competitive products or services.

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