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    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 2: Creating Marketing Strategies for Customer-Centric Organizations
  5. Question
    Product Is the Total Bundle of Utilities or Benefits Attained
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Product Is the Total Bundle of Utilities or Benefits Attained

Question 22

Question 22

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Product is the total bundle of utilities or benefits attained by consumers in the exchange process.

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