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    Consumer Behavior
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    Exam 2: Creating Marketing Strategies for Customer-Centric Organizations
  5. Question
    ____ Is the Comparison of Similarities and Differences in Behavioral
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____ Is the Comparison of Similarities and Differences in Behavioral

Question 18

Question 18

Multiple Choice

____ is the comparison of similarities and differences in behavioral and physical aspects of cultures.


A) Ethnographics
B) Cross-cultural analysis
C) Cultural empathy
D) Country-of-origin research
E) Intermarket analysis

Correct Answer:

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