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  3. Study Set
    Consumer Behavior
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    Exam 2: Creating Marketing Strategies for Customer-Centric Organizations
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    Value Is
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Value Is

Question 30

Question 30

Multiple Choice

Value is:


A) money
B) the difference between what consumers give up for a product and what they pay
C) the benefits consumers receive from the product
D) less than product quality
E) None of the above.

Correct Answer:

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