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    Consumer Behavior
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    Exam 2: Creating Marketing Strategies for Customer-Centric Organizations
  5. Question
    The Total Bundle of Utilities Obtained by Consumers in the Exchange
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The Total Bundle of Utilities Obtained by Consumers in the Exchange

Question 31

Question 31

Multiple Choice

The total bundle of utilities obtained by consumers in the exchange process is called the:


A) Price
B) Promotion
C) Product
D) Prestige
E) Place

Correct Answer:

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