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  2. Topic
    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 1: Consumer Behavior and Consumer Research
  5. Question
    ____ Refers to Activities Leading Up to and Including the Purchase
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____ Refers to Activities Leading Up to and Including the Purchase

Question 68

Question 68

Multiple Choice

____ refers to activities leading up to and including the purchase or receipt of the product.


A) Purchase
B) Consumption
C) Exchange
D) Obtaining
E) Disposal

Correct Answer:

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