Multiple Choice
Chapter 1 indicates that the text was written with some underlying principles about consumers. Which of the following is not one of them?
A) The consumer is sovereign.
B) The consumer is global.
C) Consumers are different; consumers are alike.
D) The consumer has rights.
E) All of the above are underlying principles discussed in Chapter 1.
Correct Answer:
Verified
Correct Answer:
Verified
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