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    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 1: Consumer Behavior and Consumer Research
  5. Question
    ____ Is a Method in Which a Researcher Accompanies Consumers
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____ Is a Method in Which a Researcher Accompanies Consumers

Question 30

Question 30

Multiple Choice

____ is a method in which a researcher accompanies consumers through the shopping and consumption processes.


A) Focus groups
B) Longitudinal studies
C) Experimentation
D) Shadowing
E) None of the above.

Correct Answer:

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