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    Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan
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    A Firm's Commitment to a Type of Business and a Place
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A Firm's Commitment to a Type of Business and a Place

Question 87

Question 87

Multiple Choice

A firm's commitment to a type of business and a place in the market is its


A) long-term objective.
B) long-term competitive advantage.
C) organizational mission.
D) marketing orientation.

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