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    Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan
  5. Question
    Describe the Steps in Conducting a Marketing Audit
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Describe the Steps in Conducting a Marketing Audit

Question 90

Question 90

Essay

Describe the steps in conducting a marketing audit. Why do many firms choose not to perform marketing audits?

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Answered by ExamLex AI

Conducting a marketing audit involves se...

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